Product labels join the vision and mission of a specific brand. When a brand has already established a customer base, sometimes, it works well to change branding imaging for special product releases or even to rebrand completely. Either way, custom label printing can offer the labels you may need to make the statement you want. In this article, we discuss the benefits of using custom label design and printing to your advantage when considering special edition product releases and even rebranding efforts.
Seasonal products can help to boost sales. When a brand is already trusted, this brand image can be used to sell other products to the same customer base. That is why many business owners and manufacturers choose to release special edition items or seasonal items to boost sales during certain times of the year. However, with new products comes the need for new labeling.
For example, When M&Ms® comes out with a special edition flavor for a holiday or other event, they don’t use the standard packaging and labeling. They use the concepts of their brand, modify accordingly, and introduce the new product with an entirely new approach. We, at Blue Ribbon Tag and Label, understand the importance of continuing the brand trust. That’s why we design special edition labels with current branding strategies in mind. We then, create a new, innovative design that offers the same vision and mission of the company brand with new intentions.
We have over 30 years of experience designing and developing catchy product labels, here at Blue Ribbon tag and Label. And, we’ve developed a number of professional relationships with people who trust us not only with their brand labeling but with a special edition and seasonal labels as well. Needless to say, we know what it takes to create special labels that meet the current branding strategies and tie into branding efforts of a company.
Of course, special edition, promotional, and seasonal products may not need as many product labels as your standard items. So, you may not think it’s worth the investment to use custom label printing for these products. However, you can save money on these labels by running a short run print. Here at Blue Ribbon Tag & Label, we offer short run prints at a minimum of 250 prints for digital labels and 1,000 for flexographic labels.
Have an idea for special edition, promotional, or seasonal labels? Reach out to our designers and let us bring your vision to life! Contact us through our website today or give us a call at(954) 922-9292.