The typical product label is usually on boring, white paper. But, business owners are starting to realize the influence creative, modern labels can have on their consumers. More and more, we’re seeing clear product labels being used to make products pop and provide a unique presentation.
While choosing the standard, white label is effective in promoting your product information, more and more companies are choosing to go with a minimal-type label look. Clear product labels help to offer this cleaner, more contemporary look by offering words and graphics with no background color. Instead, the words are contrasted by the materials within the packaging or the color of the packaging itself.
If you’re looking for a way to be transparent about your product, clear labels can be a great option. Since they are see through, they are usually chosen for clear packaging like plastic bottles or wrapping. This allows the potential consumer to see right through both the label and packaging to determine what’s inside. Instead of not knowing what’s inside the packaging, this option allows consumers to see what they’re getting before purchase.
Companies overpay to have a specific look on their products. And, to many, the look of printing straight onto an object is classic, rustic, and genuine. But, printing directly onto the surface of a product or packaging may not be ideal or inexpensive. Clear product labels provide the same look for a fraction of the price!
If you choose to go with both clear packaging and clear product labels, you open up a world of creative possibilities. Some major brands have taken this idea and run with their own creative aspects. For example, Fiji Water, a popular brand found in almost any grocery or convenience store, utilizes transparent labels on both the front and back of their labels. The back showcases a beautiful landscape of palm trees and water with a transparent background. On the front, another transparent label is used with floral arrangements and wording surrounding the border of the rectangular-shaped bottle. Because water is also clear, the end result is an imaginative 3-dimensional image which surely draws the attention of its buyers. If you’re selling liquid like soap, vodka, or water which is see-through, this idea may work as a great marketing tool for you and your company!
Think that clear labels will give your product the creative flair it needs to sell right off the shelves? Our highly experienced and specialized design department can help you come up with a vision for labels, or create the vision you have in mind! Here at Blue Ribbon tag and Label, we have decades of experience providing the design concepts business owners want for their product labels. So, whether you have an idea you want to see made a reality or you need help with revamping your marketing efforts with label design changes, we can help! Visit our website to learn more about what we do and give us a call today at (954) 922-9292.
