Design is an essential step in the process of creating custom product labels. But, what is it about and why is it so important? In this article, we talk about the custom label design process and why it’s important to establish a design before the production of your custom product labels. Once you’re more aware of the custom label design process, you’ll be one step closer to getting the labels you want and need for your product!
Before you can understand what you need for custom label design, you’ll need to understand why it’s so important for the label development process. A well-designed custom label will:
Educate: Without a label design that offers information a prospective customer may want or need, he or she may turn to another product that offers a label that does. So, label design must incorporate transparent information which may help a customer determine whether or not your product suits their needs. Educating a customer through label design may include descriptions of how the product is best used and what it is intended for.
Picture: An effective custom label design will help prospective customers determine if it’s the right product for their needs. To further describe how your product is used, incorporating pictures of the product is ideal. While this may not be appropriate for all products, utilizing images of a product on packaging can help customers make a fast decision about your product upon first glance.
Entice: Language, graphics, layout, size, shape, and material all have a part in the overall opinion a customer will have on your label–and in turn, your product. So, the overall design should be enticing for an individual who would want to buy a product like yours. Obviously, a custom label will be more enticing than a template-made alternative because custom label design takes an entire audience into account and develops a label based on the needs and desires of an entire group of people.
Inform: Your job as a product manufacturer and distributor is to let potential buyers know what they are about to buy. And, the federal government wants to make sure you do. So, they’ve placed rules and regulations for labels of all kinds. The Food and Drug Administration (FDA) is the department of the federal government tasked with regulating labels used in the sale of food, drinks, and medications. So, if your product is any of the three, it’s going to need to portray some required information. And, this information has to fit nicely into your custom label design. This is where experience with designing labels comes in handy.
Included in our labeling services is the use of our custom design label team. This team has experience with designing labels for all industries and with hundreds of different products. So, they have knowledge of FDA labeling regulations and inform customers about all sorts of products. And, they’ve got experience with coming up with effective label designs which not only meet your needs but overcome your expectations. During the entire label-creating process, our design team will be here to answer any questions and conduct any edits you may need!
Contact us today to get a quote for our label design and development services! Whether you have the design ready or not, we are here to answer any questions or concerns you may have about the labeling process! Call us now at (954) 922-9292.