If you are preparing to design and order custom product labels for your business, you should keep in mind that a more simple approach may be better. Undoubtedly, a beautifully designed and executed label is a great tool to get new customers to buy your product and to keep old customers coming back. But, if you overdo it, your label may be too busy to read and become ineffective. Before deciding upon label printing services for your product, consider keeping your label simplified for your audience.
Often times many people believe that their label has to be different than anything the market has ever seen. This can lead to adding components and designs on top of each other to make a busy label that is neither eye-catching nor tasteful. Instead, the effective label will have a design that includes elements that benefit one another. In most cases, labels are a small space on a product’s surface, which gives you only a few inches to work with. For these labels, less is definitely more when considering design. Labels that are too busy are harder to read and recognize from a distance. Effective labels will be clean, to the point, and easily distinguishable. Keep in mind that just because you can fit something you want onto your product label, it doesn’t mean that you necessarily should.
The shape of your label is imperative to the overall look of your product. If the shape of a label does not flow well with the packaging of the product, it will look thrown together and disorganized. To be prepared, know what the design of your product packaging will look like and be aware of its dimensions before deciding on label printing services for your product label. If you are not prepared and do not measure the packaging of your product it could be an expensive mistake to repair or replace. Along with the dimensions, the shape of the label should benefit the shape of the packaging. The two designs should flow together and be of similar shape. Be sure to know what the packaging will look like before you purchase. Often times packaging will look different in pictures or online than when you actually get to hold it in your hand.
If you are still unsure how your label design will look on the packaging or just simply how it will look after print, it is always a good idea to print a few that you are considering for testing. Seeing the entire look on the packaging will assure you that you have made all the right design decisions when it comes to label printing services. Labels cannot show their true colors or textures on a computer screen. You can only get the proper feel for them with your own senses. Ask our associates about printing test labels for your next product label project. If you need help coming up with a design, the team at Blue Ribbon Tag and Label Corporation has been helping clients come up with beautiful and effective labels for over 30 years. Call us today to learn more about our services at (954) 922-9292.