Even though commercial label printing has revolutionized over the past few years and companies like Kaizen Print are there to help quickly and efficiently, many growing businesses still use in-office sheet printing methods for their product labels. What business owners don’t realize is that this method is a huge hindrance in productivity, label quality, material conservation and more. As your business expands, it is in your best interest to switch to professional roll printing for your product labels as well as invest in something such as a brother mini printer, for portability and efficiency. Here are just a few of the many reasons why:
Contrary to popular belief, roll printing labels are actually more cost effective than printing label sheets. Label sheets in cost-effective bulk might seem like they cost less, but over time, their accumulated cost is 400% more than the cost of roll printing. Your business would save a significant amount of money in the long run by switching to professional roll printing for their product labels.
Roll printing labels are faster than printing them sheet-by-sheet. By printing by the roll rather than the sheet, your labels would be produced in much larger quantities in a shorter amount of time, thus increasing your overall business productivity. Additionally, roll printing your labels produces results that are just as high quality, if not more so, than sheet printing.
Roll printing can be done digitally just like sheet printing. In fact, fully digital flexographic printing presses are most often used for professional commercial-grade roll printing. If you print your labels by the sheet in your own office, you may want to consider utilizing professional roll printing for the sake of higher quality labels alone.
Roll printing offers as many label customizations as sheet printing, if not more. Customization options include specialty papers, film and clear labels, foil stamping, water-resistant finishes, textures, matte or high-gloss finishes, permanent or removable adhesive, and more. These and other custom elements aren’t always available in sheet label printing, especially when you do it yourself.
One important factor in label printing that is often overlooked by the business is the labels’ finish. Most in-office sheet labels and printers don’t have the capacity to produce labels with any sort of special finish. Professional roll printing, on the other hand, can include treatments like UV varnish or laminate for extra-label protection against damage caused by things like moisture. However, in order to achieve that level of fine precision, you’ll need high-quality equipment like the Duplo DC-446 Cutter Creaser and other tools. This could be followed by other finishing methods such as UV coating to improve the appearance.
Most sheet labels include adhesion for easy application to the product, but that doesn’t mean it’s strong. When you get your labels made through professional roll printing services, you have different options for your labels’ adhesive. Considering the adhesive strength and its compatibility with your product packaging is incredibly important. Otherwise, the label may not apply well, resulting in peeling or curling.
One of the more ecological advantages of roll printing your labels is that it produces less waste. When you print your own labels in sheets, you run the risk of ruining quite of few of them if your printer’s calibrations are even slightly off. No one wants crooked labels for their business. Plus, when it comes to labeling product packaging by hand, many in-office printed sheet labels get tossed because the adhesion wears off after multiple reapplications. Both of these things add up to quite a bit of wasted printing materials. Professional roll printing, however, creates significantly less waste. The printer is specialized for producing perfectly measured labels in rolls ready for application. Additionally, some printing services include automated label application for your product packaging.
Printing your labels in the office using label sheets isn’t unusual for businesses just starting out. However, as your business starts to grow, you’re going to want an easier and more professional-looking method of producing product labels. We at Blue Ribbon Tag & Label highly recommend our roll printing services for all your product packaging needs. If you have any questions about the process or would like to go over customization options, please give us a call at (954) 922-9292.
