Sometimes it is necessary to introduce a new look and feel for your company. If you don’t know where to start, Blue Ribbon Tag and Label is here to help you come up with some new and innovative solutions. Introducing a new logo or look may involve many things including:
One of the most fundamental parts of branding is your company’s logo. This is a snapshot of your company’s look and feel and will be all over everything that your company puts out. When it comes to labels, it is important that your new logo be attention-getting and prominent enough to make your customers recognize your product. You want your product to be the one they pick off of the shelves. It is important to think about what kind of new logo you want, and also how you will introduce it to maintain old and create new brand loyalty.
Think about the labels you are familiar with and the companies that you regularly purchase from. When you go to a store, your eye automatically scans for the familiar label so that you can grab the product off of the shelf and be on your way. So, what happens when your company has a new logo? You don’t want your customers losing sight of your product and as a result, your sales decreasing. Here are some steps you can take to make sure your redone logo helps you and doesn’t hurt you:
1) Tell people it is coming! It is important to plan ahead when you are going to introduce a new look. Make sure your customers know that a new look is coming soon so that they are aware that they will need to look for something they aren’t used to. You can use outlets like your website and storefront to get this message out. You can even say something like “new look coming soon” on your old labels to give people notification.
2) Give reasons for your new look. Are you revamping your product or making changes to your company? If you give your customers a reason why there is going to be a new look, they are more likely to be excited about it and to remember that a change is coming.
3) Create buzz around the change. You can write a press release and send it to industry publications, and make announcements via social media. It is important to get people excited about the change so that your sales increase!
4) Be strategic about your new label. For the first few months, you may want to add lines like “New look” or “Same product, new look” or “New and improved”. It depends on the message you want to convey and the reason behind your redesign. Depending on how different your old logo is from your new one, you want to make sure there are plenty of ways for people to tell it is still your company.
5) Work with stores to get extra signage up. As someone who has products in people’s stores, it is likely that you have built relationships with many of the store managers or owners. Sometimes, they will let you put up additional signage by your product so that you can make it super clear that your product is there, just with a new look. You never know until you ask them!
Putting a new logo out is exciting, but it is important that it is done right. It isn’t something you should just do abruptly, rather you should come up with a game plan about how you are going to do it. Establish a timeline for the overhaul. An easy way to do so is to start from the date you want to introduce your new look and work backward. Think about things like if you are only changing a label for one product, or your whole company when you plan things out.
With the right thought, planning, and strategy, your new logo can do wonders for your company. It can provide exactly the new and refreshing energy that your brand is looking for! If you are in need of a new look on your labels or tags, we can help you implement your new vision into your products! Give Blue Ribbon Tag and Label a call today at (954) 922-9292 to speak with an experienced staff member about revamping your business image!
