Product labels do more than just slap a title on a product so that customers can tell what they’re buying. They provide design and incorporate creative aspects, which can help to boost sales of products and beat competitor sale achievements. If you’re looking for a way to grab more potential buyers’ attention, product label design may be the marketing tool you’re looking for! If you’re not sure how product label design can have an effect on your buyers, we’ve come up with three different ways how it can.
Besides cost, the one thing a buyer wants to know is that they’re spending their money on a product of good quality. But, how do customers determine if a product is of good quality? While some influence may come from packaging, most of the time a consumer determines quality from a label. Effective product label design will provide information a customer needs to make the decision that the product is right for them. This includes effective branding of the company, information on ingredients and how the product was manufactured, and information which can help to determine why the product may be better than a competitor’s.
One way that label design can affect sales is by evoking emotion from potential consumers. For example, some label design includes the use of storytelling by way of providing a short history of the company. This can provoke emotion in consumers who read the label from the shelf and may allow them to develop an emotional draw to the item. Furthermore, psychological studies have proven the effect that color can have on consumers. For instance, the color blue evokes positive, calming emotions. Additionally, the color blue may remind most people of cleanliness and water, which is why it’s used in a number of cosmetic or cleaning labels. Just as blue evokes emotion, all colors of the rainbow are believed to have their own effect. So, it’s important to know how to appeal to your customer bases’ emotions when considering product label design.
While cost, an evocation of emotion, and even health all come to account when individuals choose items to buy at the store, the biggest way to impress potential customers is to offer transparency. No matter the colors you use or the graphics you choose, what customers are really looking for is a company they can trust. Think about it — if you buy a brand of sneaker and they are exactly as advertised and as good as the brand promise, you’re likely to buy your next pair of sneakers from the same company. Trust is everything when it comes to business-consumer relationships. And, how you build that trust is by advertising specifics of your product onto the product label.
If you aren’t sure how to develop a design for your product label which will portray its quality, evoke emotion, and build a relationship of trust with your consumer audience, the experts at Blue Ribbon Tag and Label can help! For over 35 years, we’ve been coming up with an effective product label design for dozens of different industries and hundreds of organizations of all sizes. If you’re ready to see what a new and improved product label can do for your business, contact us today to get a quote!
