You don’t want your product label to be like the competitor. And, why would you? You’ve worked hard on developing your new product. So, the label should display that hard work. Plus, a unique product label design allows for consumer attraction. As a result of consumer attraction, people are going to buy the product. Give your potential consumers something to notice by considering these tips for unique product label design.
When it comes to a unique product label design, the font can have a lot of impacts. There are many types of fonts to choose from. However, it’s important to choose a font which mirrors the rest of the feel for your label or product. So, before choosing the font you want on your label, make sure you make sure it’s fluid with other design aspects of your logo like graphics or the company logo. Before you talk with the professionals about product label production, take a look at the different fonts available online.
Color is very important when it comes to packaging and labeling. Different colors tend to evoke different emotions. So, depending on the industry your product speaks to, choose a color palette that not only works with the colors of your branding but psychologically influences your potential audience base as well. To learn more about which colors to choose for your unique product label design, check out our blog on how colors can influence consumer decisions.
Most labels have some type of graphic, whether it be a picture of the packaged product, a landscape to evoke emotion, branding logo, or otherwise. Studies show that images draw consumer attention more than labels who don’t utilize graphics. So, it’s a good idea to consider adding a graphic to your product packaging or label design. There are a number of ways to utilize graphic images onto a label. And, once you’ve picked an image or determined one with our design staff, we can help to come up with a unique and inventive way to showcase your graphic.
If you are about to release a product that’s specific to a type of audience, consider designing your label to fit that specific audience. For example, if your product is a children’s toy, you can instill typography that may attract a child. Or, bright and engaging color schemes like the primary colors. Or, if your product is a women’s perfume, consider using pastels and maybe a floral pattern. On the other hand, if your product is geared toward men, consider dark, engaging colors and edgy fonts which may promote masculinity.
If you really want to stand out from the rest of the products on the shelf, you’re going to need the help of the experts. Here at Blue Ribbon Tag and Label, we’ve been helping business owners and product developers with effective, consumer-driven label design for over 30 years.
Have an idea of your own you’d like to incorporate? We can help! Or, if you have no idea where to begin, we can help you there, too! Wherever you’re at with your new product, we’re ready to speak with you about potential label design. Contact us today to speak with one of our label design professionals!