From candles and wine bottles to food and clothing, everyone likes the vintage look. It evokes memories of a simpler time when the market wasn’t as saturated and there were just a few tried-and-true companies putting out quality products. That being said, going for a vintage appeal in your label designs is a wonderful choice for many different products and one that is quite easy to do!
If you’re going for vintage label designs, make sure the look and style matches the product you are trying to sell. For example, it wouldn’t make any sense to put a vintage product label on a brand new vacuum cleaner with all the bells and whistles. Going past the obvious, make sure to know your market and make sure that this style will appeal to them.
There are a few simple ways you can get this information. Start by getting to know your customers. It’s never a bad idea to ask questions, the more information you can get, the better! Market research can be done by conducting polls, asking questions directly to your customers when you get the chance to be in person with them, or you can even try out a couple of different label samples and see which one works best!
Creating a vintage label is a lot of fun, and when done right it can be just the edge your product needs to fly off the shelf! Vintage is a very appealing design to many people and can help them feel like they already know your product before they have even tried it.