Did you know that squares and circles are not the only shapes you could create your products custom printed labels? In fact, specialized shapes are seen in a number of products at your local grocery store. Custom shapes on your labels will provide a new look to a product. It can also help your new brand stick out from the other labels on the shelf. Whatever your reasoning for wanting a specialized shape for your custom printed labels, there are a few things you should consider first.
Some products have their own individualized packaging that would look awkward with a circle or square custom label attached. This requires the use of a specialized shape. You may also want a specialized shape to help boost product sales by providing custom design work. Whatever the reason, each specialized shape has to be made into a die for the printing process. These dies are what cut the shape of the label out of the material. If we do not have a die the shape that you require, the die must be specially made to your requirements. Consider this when choosing your custom printed labels, since it may require an extra fee. Once the die is made, you can reorder labels to be made again using the same die and no extra cost will be added, since the die is already available. A die is only required to be made once and can last a lifetime after it is developed.
When considering your options for shapes, you must send the ‘dieline’ that you wish to implement on your labels to the company that makes your label so that the dye can be constructed. Remember to consider a back label if needed and to decide if your package requires an additional specialized shaped back label with it. Choosing Blue Ribbon Tag and Label Corporation for your custom printed labels will give you the edge you are looking for. We can help you determine what is best for your product. Also, we can come up with the best printing solutions for both of your back and front labels so that they are printed on the least amount of materials required.
Although creating specialized shapes for your custom printed labels will help your product to stand out from the rest or help to complement your packaging, there are special considerations and steps to keep in mind when designing and implementing the label to your package. If it is important to you that your custom printed labels be a special shape, the experts at Blue Ribbon Tag and Label can share their 30+ years of experience with you to come up with the perfect solution. We can let you know if your idea for a custom shape can work with your branding, packaging and label design. We wish for our customers to have a product they are proud of, and a label that displays that pride. Call us today at (954) 922-9292 to learn more about our services so that competitors won’t outmatch your product.