Here’s Why You Should Be Using Shrink Sleeve Labels
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If you’ve recently created a new product, you
probably want to know how to make your brand stand out. Many producers are
concerned about whether consumers will be drawn in or not. It’s not always easy
to grab the attention of people who are browsing in the store. But, it’s
definitely possible to create an eye-catching and professional look for your
brand. One way you can do that is to come up with a really nice label design.
And, once you have that design, figure out what kind of label you’d like to
use. Here’s an idea: shrink sleeve labels. Why? We’re glad you asked!
What Are Shrink Sleeve Labels?
Shrink sleeve labels are usually printed on a
flexographic press or a digital press. The labels are printed on a flexible
film. After this, the printed film labels are placed on the product container
(bottle, can, and so forth). After this, they are fitted to the container using
heat. As they are heated, shrink sleeve labels conform to the shape and size of
the product. This kind of label literally provides 360° marketing space; they
wrap completely around the container.
The Benefits of Shrink Sleeve Labels
Shrink sleeve labels offer a lot of
flexibility with design. There are some great advantages to using this type of
label for your products. Some of the benefits include:
Versatility. Shrink sleeve labels can fit on
nearly any kind of container. They’re great for container shapes that are
unique. They can transform with little difficulty. This is good news for
producers who want to grab shoppers’ attention using fun bottle shapes and
Tamper-evident. For some products, especially
beverages or cosmetics, it’s important to have a tamper-evident seal. This kind
of a seal shows proof of tampering. Tamper-evident seals will break or tear if
a person bothers with them. This is how producers keep people from tampering
with products before buying them. Shrink sleeve labels can act as a
tamper-evident seal. For example, if you sell your product in a bottle, the
shrink sleeve label can actually wrap around the bottle and cap. In order to
open the bottle, the seal will need to be removed from the cap. So, using
shrink sleeve labels can give your brand a little extra protection.
Resistance. These labels have a couple ways to
avoid damage. For one, the images are actually printed on the inside of the
film. So, although you can see the text and images, the way the labels are
printed can help prevent damage to the information on the shrink sleeve labels.
These labels are also moisture resistant.
Maximum Space. Like we said before, the 360°
design of these labels is a big plus! You don’t have to worry about trying to
squeeze all of your information into a small space. Instead, you can use the
entire container to display the info you need to share. No more barcodes and
nutrition facts taking away from the design! You can include all of the text
you need without fear of having a chaotic format.
Printing Your Labels With Blue Ribbon
Another good thing about shrink sleeve labels is that they can be printed in various colors! You might be going for a vibrant, lively look for your brand. Shrink sleeve labels look great when you use eye-catching colors, whether they’re bright or deeper toned.
Here at Blue Ribbon Tag & Label, we take care of all your label printing needs. If you have a product that needs a label, we’ve got what you need. Ready to show off your new product? Contact us today!