If you sell coffee, you know of the indescribable pleasure it brings to those who enjoy it. And, you undoubtedly enjoy your own cup of coffee on a daily basis. While everyone has their own favorite morning drink or midday pick-me-up, for many Americans, coffee is the go-to choice. Inevitably, you understand and know of this incredible love people have for coffee. But, do you know how to use this love and incorporate it into your marketing efforts? Here at Blue Ribbon Tag and Label, we use our understanding for branding, target audiences, and intelligent design to provide companies with custom labels which do more than just explain to customers that your product is coffee–they help to sell it, too! If you need product labels for your coffee, consider custom coffee labels and design which will set your products apart from the rest!
There are many different ways you can go as far as design. And, really, it’s completely up to you which way you want to go with the look of your labels. However, it is sometimes helpful to search products on the market which is selling well so you may take advantage of consumer trends. In this article, we’ll consider a few trends which we’re seeing in the coffee industry so you can have an idea of what you want as far as design. This way, our design team can align their efforts with your vision and provide you the coffee labels of your dreams!
We all know that less can be more, especially when it comes to design. People are drawn to a simple design with a straightforward approach. And, many coffee establishments seem to be going this route with the design of their coffee labels. However, no matter how simple you go with the design, don’t forget to incorporate information your customers may want or need. This includes not only federally regulated information, but information regarding flavor, caffeinated content, and even how your coffee is made. All too often, people get carried away in the simplicity of their design and forget to include information potential consumers may require to make the decision to buy.
People are drawn to labels which stand out from others in a crowd. One way to make labels stand out is to choose a shape which isn’t your standard oval or rectangle. If you have a funky logo or another idea for the shape, consider designing the shape of your coffee labels around this idea. If it works well with your packaging, it could be just what your product needs to draw consumer attention. Basically, we can come up with labels of any size or shape. If you have an idea for a shape of a label which isn’t standard, we can help make it a reality!
When it comes to colors for marketing materials like packaging and labels, it’s always good to go with eye-catching colors which match your other marketing efforts. For example, if you have a logo which incorporates specific colors, consider incorporating these same colors into your packaging or labels. This way, customers who may already be familiar with your brand may also recognize your products at the store. If you don’t have a logo which incorporates color, our designers can help you to choose a color palette which is pleasing to the senses and works well with your chosen packaging.
You’ve worked hard on your coffee products. And, you want your efforts to mean something. Choosing custom labels solutions means choosing professionals in the marketing industry to help design and develop your needed materials. Instead of investing in labels which you aren’t sure will gain the consumer reaction you’re hoping for, choose the experts at Blue Ribbon Tag and Label. Here, we guarantee you’ll be satisfied with the outcome of your coffee labels. To talk to us about a label estimate, visit our website or call us today at (954) 922-9292.
