We use bottles to contain lots of different substances. They might hold body care products. They commonly contain beverages. Some bottles hold hair products. No matter what these containers hold, they all have at least one thing in common. Each of them has a label that describes what’s inside of them. And each of those labels is designed specifically for the brand and product. So, if you have a product and you want to use bottles to contain it, you should look into some bottle label design tips. This will definitely help as you move closer to getting your products in the stores.

What You Need to Know About Labels

So, first, let’s discuss what you need to know about labels in general. Whether you use a bottle or a box for your product, you should be aware of a couple of things when it comes to label design. Let’s take a look at a couple of points.

Point #1: Labels are the first thing people notice. So, it’s important to make sure your label is something people will want to take time to read. It needs to be aesthetically pleasing. This leads us to our second point.

Point #2: Font and colors are very important! Make sure you use wording and colors that complement one another. You’ll want to use a font that is easy to read and colors that reflect your brand. Your colors shouldn’t make your label look too busy or overly exaggerated.

Point #3: Labels shouldn’t be hard to understand. Don’t make people work too hard to discover exactly what the product is and what it does. Basically, if it’s a shampoo, the label should say that. If it serves a specific purpose, say so: “Moisturizing Shampoo” or “Damage-Repairing Shampoo”, and so forth. If it’s a certain kind of beverage, tell us that fact: “All-Natural Apple Juice”, etc.

Creating a Bottle Label Design

Now that we’ve established a few of the common rules of label design, let’s talk about your bottle label design. As you create your label for your bottle, you should keep in mind that you’re working with an interesting kind of space. You don’t really have a flat surface for your label. This means that your design can’t exactly be wide. But, it can belong. You can definitely use that kind of space to your advantage. Okay, let’s get into some details of bottle label design.

• Cater to your audience. Creating a bottle label design for wine? Then you may want to create an elegant and sophisticated look. If you’re designing a label for a refreshing soda, you might want to avoid the high-end appearance and go for a more funky and fun design. Think about what your target consumer group will want to see. Then, design a label with that image in mind.

• Represent your brand well. Now, we just mentioned that your design should reflect the product itself. But, to be more specific, we should actually say that your design should reflect your brand. If you want to present your adult beverage as something quirky and fun, then do so. It’s completely up to you. But make sure it’s something that represents your brand the way you want it to.

• Use your space wisely. Again, your label may not be wide but it might belong. Use that space the best way you can. You may not even have to use the entire bottle space. Your bottle label design can be simple and have very little text.

Call Blue Ribbon Tag & Label for Custom Bottle Label Design

Ready to make your custom bottle label design? If so, then contact Blue Ribbon today! We’ll help you design the labels and get them printed and ready to be seen by consumers. Contact us today!